My Biggest “Start From Scratch” Business Lesson

My Biggest “Start From Scratch” Lesson

If I had to start from scratch in my premium service business, here’s exactly what I’d do. My primary focus would be on ONE thing: exposure. Surprisingly, most of us don’t have an expertise problem. Instead, we have an exposure problem. People simply don’t know about the exceptional services we offer.

Three Steps to Rapid Exposure

Here are the 3 crucial steps I’d take immediately:

1. Hire a professional. I would invest in a one-page landing page or a simple sales funnel. This is much more efficient than building a full, complex website initially. A focused landing page can quickly capture leads.
2. Choose one platform. I would focus on one social media platform that caters to premium services. My top recommendations would be YouTube or Instagram. These platforms excel at showcasing high-quality visuals and expertise.
3. Position yourself as an expert. I would actively connect with my target audience. This involves consistently educating and instructing them within my area of expertise. Providing valuable content builds trust and establishes authority.

Focus on Visibility First

Ready for a website that truly reflects your premium service? Remember, getting seen is the first critical step. By focusing on targeted exposure, you can quickly build momentum and attract the right clients. Explore how our bespoke design approach can elevate your brand and increase your visibility.